Zachry Associates’ Creative Director Danny Flanagan just returned from the Retalix Synergy 2012 Conference at the Anatole Hotel in Dallas. Retalix provides software and service solutions to retailers and distributors worldwide. Headquartered in Ra’anana, Israel, Retalix’s North American headquarters are located in Plano, Texas. Retalix also operates offices in the UK, France, Italy, Australia and Japan.

The annual users’ conference was a great success and ZA’s work was evident throughout the conference. We were tasked to help implement a new brand – being unveiled at the conference – throughout a variety of show materials such as the printed program, lanyards, signage, exhibit booths, stage design, and an animation loop that played on the 3 large jumbo screens between sessions. Although ZA has done segments of this work in previous years our involvement was greatly increased for 2012, working closer with the Retalix team around the globe. The results were a happy client stateside and internationally, and ZA enjoyed the branding challenge and diversity of work. Read More...

ZA Art Director, Stephen Jacobs, lands in LogoLounge 7 with 3 winning identities.

From the LogoLounge site:

LogoLounge Volume 7

2,000 International Identities by Leading Designers
By William Gardner & Anne Hellman

The seventh book in the LogoLounge series once again celebrates the best identity work by top designers and rising talents from around the world. This edition’s far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Read More...

ZA’s assistant production designer, Shaley Lucas, recently won an iPad 2 for getting a speeding ticket.

Well, sort of. Read More...

Zachry Associates has worked with our new client, Oil States Trading, to produce a strong and contemporary communications package about their new offering in oil well investments. With the positioning statement of “It’s good to own one well. It’s better to own a piece of many.”, ZA has produced print pieces, a trade show exhibit as well as a new website for OST. Using a palette of burgundy, navy and grey, we created an involved collage of oil and investment imagery to communicate the many aspects and benefits of investing with OST. The messaging and look have been carried throughout print materials and the website, as well as trade show exhibits, to establish and reinforce OST’s new branding.

The messaging and design of the website coordinate with various print pieces and trade show exhibits we completed as part of a launch for OST’s new investment offering. Zachry Associates is pleased to have an in-house web developer to make us more cost and time efficient, as well as make the sites part of an overall marketing plan provided by Zachry Associates. The site uses a custom themed WordPress install, which allows OST to manage their own content and easily expand capabilities of the site in the future. The HTML and CSS code were programmed for a Responsive Design which allows the site’s content to dynamically shift and adapt to any size screen–from mobile to desktop–while maintaining the integrity of the look and feel.  And, investors and reps can login to a secure area for the latest information. Read More...

The Community Foundation of Abilene‘s purpose is to “grow and invest charitable endowments to benefit our area by awarding grants for important community needs”. It’s been our honor this year to work with CFA on their website, annual report, donor research and marketing efforts.

The theme of the annual report is Thomas Edison’s quote, “”There is a Time for Everything”, to emphasize that now is a good time to invest one’s financial assets back into the Abilene community. Elements such as the antique pocket watch, a beautiful script font and CFA’s new corporate colors all combine to create an updated, classic appeal for a great organization. Our creative partners in the project were Cockrell Printing and photographer Gary Rhodes . Take a look to see how all the elements tie together to create the new CFA look.

Aviall asked us to produce a video explaining the complexities and efficiencies of their amazing 500,000 sq. ft. central distribution center in Dallas, Texas. Our work together has resulted in this 3 minute video, with a detailed fly-through in 3D animation by IOD, and beautiful videography and post-production by AMS Pictures. Read More...

Aviall has an immense story to tell – and we tell a lot of it in their new “Who We Are” brochure. The booklet covers everything from services to worldwide locations to contact information in 40 global offices. Because the book was digitally printed by Cockrell Printing, it is flexible for future use. The “storybook” is also being adapted for use on iPads as well. Read More...

So Bob Nutt, ZA VP who oversees the Creative Services and several of our major accounts, had read with enthusiasm the reviews of Doug and Mike Starnes’ “Big Bambu” a temporary structure of participatory art built on top of the Metropolitan Museum of Art. As a fan of all things New York, Bob was more than happy to wait 4.5 hours in line for a ticket (next to him was a woman from Long Island who sang him every Texas song she could think of). It was the last weekend of the exhibit and required a ticket for a timed tour of the 45 foot tall bamboo maze/sculpture/jungle gym overlooking Central Park’s autumn leaves show. Read More…

ZA’s art director Danny Flanagan is speaking today for our client, Rentech Boilers. With his topic of “Web 101 in a 2.0 World” Danny will be presenting to 150 national salespeople about the importance of their having an online presence. That presence can include a personal website, participating in social media and creating a blog. Any of these can be elements of success in relationships with current and prospective clients.

Zachry Associates is pleased we can add this subject to the many other topics our staff speaks on, including branding, marketing and design. Read More...

This summer my family had a once of a life time opportunity to travel to Germany while my wife was teaching psychology in a university study abroad program.

Our main residence was in Leipzig but we traveled to other cities in Germany such as Berlin, Heidelberg, Frankfurt and Weimar. While I did take my Nikon Digital SLR, I ended up documenting the trip with my iPhone using the Hipstamatic app. I typically don’t take the normal “vacation” pictures but wanted to create a photographic journal of our travels. So…I shot over 1800 images with the Hipstamatic in two weeks! My wife says she worried more about losing me in Berlin while I stopped to shoot random images than our five-year-old. Read More…