People always come first. That’s one of the messages of this striking new :30 TV spot Zachry Associates developed for First Financial Bank. As we promote the bank’s services, it was also important to communicate the bank family consists of many different people at different stages of life – and FFB has all the financial services they need. The creative is a unique departure from other spots ZA has done for FFB, with the elegant, contemporary look of duotoned photos, the use of typography and music soundtrack, but no voiceover.
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