Zachry Associates has worked with our new client, Oil States Trading, to produce a strong and contemporary communications package about their new offering in oil well investments. With the positioning statement of “It’s good to own one well. It’s better to own a piece of many.”, ZA has produced print pieces, a trade show exhibit as well as a new website for OST. Using a palette of burgundy, navy and grey, we created an involved collage of oil and investment imagery to communicate the many aspects and benefits of investing with OST. The messaging and look have been carried throughout print materials and the website, as well as trade show exhibits, to establish and reinforce OST’s new branding.
The messaging and design of the website coordinate with various print pieces and trade show exhibits we completed as part of a launch for OST’s new investment offering. Zachry Associates is pleased to have an in-house web developer to make us more cost and time efficient, as well as make the sites part of an overall marketing plan provided by Zachry Associates. The site uses a custom themed WordPress install, which allows OST to manage their own content and easily expand capabilities of the site in the future. The HTML and CSS code were programmed for a Responsive Design which allows the site’s content to dynamically shift and adapt to any size screen–from mobile to desktop–while maintaining the integrity of the look and feel. And, investors and reps can login to a secure area for the latest information.