Jamey Wozniak is the best example I’ve seen in sometime of someone doing two things well:
- Creating and managing her personal brand
- Using her skills to transition from one career to another
Jamey is the owner of Joe’s Hitch, Trailer and Truck Accessories in Dallas. This former human resources professional really took a sharp turn in her career: HR manager in the cosmetics and home fashion business to CEO of an automotive parts and accessories company.
Her skills as a human resources professional allow her to speak and interact with her employees and customers as few know how to do, applying her knowledge to the day-to-day operation of her company.
She also did a makeover of her appearance: from suits to jeans and boots–business to biker.
While it might seem extreme, from what I’ve read and learned of this smart businessperson is that it more suits her personality. She makes it clear in the consistency she shows from contact to contact: a Dallas Morning News story and photo, her Facebook and LinkedIn pages and profile, her image associated with the business in advertising and other media.
Consistency is a must when projecting one’s brand image. Great work, Jamey.
This is extracted in part from Cheryl Hall’s story in the Sunday, 8/9/09 edition of the Dallas Morning News. Thanks, Cheryl.
8/27/2009 at 8:54 am
Joan Stewart, The Publicity Hound writes:
I am familiar with Jamey and have written about her in my newsletter on free publicity.
One of the things that contributes to her brand is her moniker “The Hitch Bitch.” It pushes the envelope, but it’s memorable.
She got publicity in the Dallas Morning News by sending a letter to one of its columnists, responding to his column. Within the leatter, she wove in many unique things about her business. He was so impressed that he forwarded the letter to the small business reporter who called her for an interview.