Public people have the opportunity to build tremendous brands. One of the most powerful and most visible is John Force of John Force Racing, a huge part of the National Hot Rod Association (NHRA)
John’s blustery personality, raspy voice and exaggerated arm and body motions are all part of the image. From his breathless finish line itnerviews to his returns to the starting line to watch his daughter and teammate, Ashley Force-Hood, start her race, he is all about the passion of professional drag racing. It has helped him build an empire and field four race cars (usually about one-fourth of a typical field at an event).
We should follow this lead. No, I don’t mean walk around waving your arms while dressed in a clutch-dust-covered firesuit. What I mean is look at all aspects of your personality, actions and image. Do you project what you want to project? are you who you want to be to your various publics? Do you recognize yourself?
Be like John: build a brand around youreslf. But be careful to control and monitor that brand and image.
Relentless
