In this day and age we have to be aware that what we have been doing for so long, may not be relevant any longer.
That is to say, whether we are a company, an industry or an individual, we need to continue to innovate and transform ourselves.
The other night I heard a prominent ad agency exec say ” we’re shifting from being ad makers to becoming problem solvers.” Good for her. That’s good news. Well, at least partly–if you haven’t been a problem solver rather than a seller or stacker of “stuff” you probably either are out of business or close to it.
Think about the value that you provide as a company-industry-person and what it adds to a situation, rather than packaging yourself to be sold. It is a longer sales cycle but well worth it.
Keep one eye on the page in front of you and the other on the horizon line.
Relentless
