I am a believer in the “6 Degrees of Separation” idea when it comes to networking. Actually, I think it’s more like “3 Degrees.” A case in point came up this week.
Our firm has been engaged by an organization that utilizes a community leader outreach program as a way to gauge community interest. While they currently have a project with us, it was unrelated to an earlier project that occurred in our state (their HQ is outside our home state).
We introduced them to our public relations consultant and after a few conversations, found out that her mother had served as a community relations supporter for the earlier project.
You really need to be cognizant of who knows who and who is connected to who. Be polite, truthful and direct and you’ll be fine.
Relentless
