Continuing content for this blog can be found at:

http://texastradeshowguy.blogspot.com/ Read More...

After a full day of sessions at the Exhibitor’s Show in Vegas, I kept running into some numbers repeatedly. From Candy Adams’ Show Operations session, I heard these numerals repeating:

30–the percentage discrepancy in audience numbers between audited trade shows and unaudited events. Or the percentage revenue is down in the industry overall. Read More...

The Trade Show Guy is on site at Mandalay Bay in Las Vegas for the latest edition of the Exhibitor’s Show.

Networking, education and all things exhibits and events takes place this week. Today starts the formal classes (many started yesterday with some introductory classes) and events. Read More...

If you are attending the 2010 Exhibitor’s Show in Las Vegas later on this month (March 14-18), drop me a line or give me a call. Maybe we can connect.

I’ll be reporting from the classes and events via this blog and it’s brother (The Relentless Networker). Let’s compare notes and maybe share project ideas. Read More...

Just because it is at the back of your exhibit doesn’t mean it isn’t seen.  The back of your booth can and should be used to your advantage.

At the recent HeliExpo in Houston, I ran across these examples. Read More...

One of the best ways to get a sense of what is going on in our industry (and that of our clients’) is to walk a show floor.

I will be at the HeliExpo on Sunday, February 21, at the George Brown Convention Center in Houston. The show opens tomorrow and runs through Tuesday. Read More...

A unique way for a company to be top of mind is to choose giveaways and premium items that get used and cause them to be remembered. While many of us rely on the usual branded sticky notes, pens with logos and stress balls in the shape of our products, every once and a while something a bit different surfaces in the premium arena.

Read More...

OK, so we’re all agreed that social media networking is here to stay and in control of our attention right now.

Does that mean we abandon trade shows? Quite the contrary. Read More...

It’s been said before about the trade show and convention industry: it is a multi-billion-dollar industry that people know about–or understand.

Let’s take our current US President. It seems Mr. Obama doesn’t understand just how influential a few words can be when he says not to blow your money in Vegas.” The last time I was on the show floor at the LVCC the labor was still cursing the Chief Exec for his swipe at banks holding business meetings in Sin City. From what I heard, after Mr O’s comments, the bank (I believe it was Wells Fargo or Citi) took their meeting to San Francisco–and spent more money. Read More...

Bringing the show to the customer is one thing, but bringing the customer to the show is another.

Many companies supplement or replace their trade show programs with internal marketing centers or demo rooms. Recently, I had the opportunity to tour the Hewlett-Packard (formerly EDS) marketing center in Plano, Texas. My host was Susie Tobin. Read More...