Over the weekend just past, I had the opportunity to visit the King Tut traveling exhibit here in Dallas. It was a great sensory experience and really brought the artifacts and story to life.

Keep that in mind when you design or lay out your trade show exhibit. Read More...

In conversation with a client yesterday, the topic of how to allocate marketing budget within business units (and to specific shows) came up.

How do you divvy up the marketing pie across markets so that you exhibit at the most effective shows? Read More...

Having a “draw” at your exhibit is an important part of the lead-gathering process. Whether it’s a serious presentation or a live-action dance team or entertainer, it’s all about the lead–and the attention on the show floor.

The Buzz. Read More...