It’s one of the forgotten things of exhibits–crating and exhibit packaging.

This topic comes up as I work with a client who is making an addition to her exhibit. However, when the add is done, the panels the graphic is being put on to may not fit into the original crate. To top it all off, the crate the panels came out of is not holding up all that well and needs repair. Read More...

Just remember, words can wound.

A friend just related to me a story about how a client “tore them a new one.” Just went off the deep end over a few details of things that didn’t go right on a show. Read More...

The only dumb question is the unasked one.

Really, if you want to know something, ask. Read More...

An open letter to exhibit service companies:

I heard a story today from one of your customers. They had a simple request to have some advice (verbal and/or written) given to them. And all you could do was try and manipulate the situation so that you could make a sale. Send your guy to do the installation was what you suggested. Read More...

The other day I met with some friends who own a small business. And by small, I mean it is the two of them, a contract sales guy and their “1099″ installation crew guys. In the landscaping business, they know they have to maximize what they do with their selling time.

And they take it seriously. Read More...

Risk. At times I don’t understand the word or concept. Truth is, we all need to take more of it.

When it comes to your program, look for the new, the different, the innovative. Don’t be afraid to do fewer shows better or leave a show that you go to “just because we’ve always gone.” Read More...

With the NRF show breaking today in New York City and the IBS show going in this week in Las Vegas, it is time to remember an important part of the in-and-out of a show:

Do you know where and who your driver is? Read More...

I know, I know, Christmas is past and Santa’s gig of checking on good little girls and boys is done. However, today I was reminded by a friend of the importance of correct (and checked) manifests.

Make sure what you want at the show in time for set up is shipped. And you have a list to prove it. Read More...

We all preach brand and consistent image, but here’s an example of carrying a theme through all media to make your image clear to your various audiences.

Aviall is the world’s largest aviation parts supplier. They have a significant presence in trade media and utilize a large slate of trade shows, both international (Australian Air, Paris, Farnborough) and domestic (NBAA) and across verticals (HAI, MRO). So, needless to say, their brand is strong and recognizeable. Read More...

The beat goes on with examples of why trade shows are important and the place to be:

The International Auto Show opens in Detroit today. Read More...