At this point in our business history, we are really all being asked to do more with less. We have to know when to draw the line, but it all about saving and not spending to excess in these tight time.

I had a client ask me, for example, if I had to charge for the middle day of a three-day show on-site because the $600 was valuable to them. When I explained to them that that was cheaper than sending me home from Vegas for one day, the got that being cheap is not the same as being cost effective or efficient. Read More...

Why is it that most shows, large or small, are being held in Las Vegas these days?

I’ll be off to Vegas in a couple of weeks for the AWMA–a wholesaler’s show–at the Las Vegas Hilton. Right after that show the next week is GlobalShop and the Exhibitor’s Show. Earlier this year, Home Builder’s (IBS), Surfaces, National Grocers and the huge CES show all opened and called Vegas home for a few days. Some are there every year, others rotate in annually or every two years, but always seem to make it to Sin City. Read More...

When you are on the road, we all have to find the right place to light and work at times. Do you all have favorites?

Starbucks is a natural. So is Kinko’s (or is it FedEx Kinko’s or FedEx Office?). Here is a list of my favorite places to stop between tasks at a show and work on my laptop or return calls: Read More...

While it may seem like a pain, getting, managing and controlling badges for a show is really a critical and important task (duh!).

All of your staffers need credentials. You need to remember things from this list as you prepare for and hit the show floor: Read More...

Here’s an update on the Aviall trade show booth branding exercise.

The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall “box” image and graphic look. Read More...