This just in….

The latest news from the 2009 Exhibitor’s Show in Las Vegas as reported by my colleague, Jeff Vanden Hoek of Imagecraft Exhibits, reports that there are some notable trends in the exhibit world of which to take note. Read More...

At the American Wholesale Marketers Association’s (AWMA) Real Deal Expo in Las Vegas, this innovated twist on an attention-getting device was sighted.

The exhibiting company was MeWantCaffeine and this guy wandered the aisles before show hours, tanking up exhibitors and early show walkers with hot coffee.

Really, that is a tank of coffee on his back. The gent was armed with cups and cream and sugar as well and made sure his contacts knew who he was and where to find his booth. Read More...

Seen at the IWCE trade show in Las Vegas: the booth-less booth?

With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. Read More...

They can be a troublesome thing, but they add so much to an exhibit: lights.

An exhibit actually looks drab without a wash of lights. But this short entry is about something we all need to have: basic repair skills. Read More...

Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand.

At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. Read More...

Don’t forget that the beauty of trade shows is that they happen on a fixed date.

That means you need to honor and obey the Ship Date. Read More...

I walked the North Texas Golf Show on Saturday. While this isn’t IBS or CES, it is an example of trade show marketing in action. In addition to the few random observations I’ll record here, I couldn’t resist relating my friend Melinda’s question when I mentioned I’d be walking the show:

“What does one do at a Golf Show? Watch the exhibits quietly and then clap politely for the vendors?” Read More...