The E-3 show seems to be pushing on despite the flu.
http://www.joystiq.com/2009/04/29/despite-swine-flu-fears-e3-progressing-as-planned/ Read More...
Archive for April, 2009
This news just out: because of the swine flu outbreak in Texas, the FMI-Marketechnics trade show, scheduled for the Dallas Convention Center next week (May 6-8) has been postponed to a later date:
http://www.tradeshowweek.com/eNewsletter/CA6655588/2664.html Read More...
4/252009
Choosing appropriate giveaways
Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill.
At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times.
Read More...
At a recent conference I attended I was struck by something that we should all consider when planning an event:
Choose the right keynote speaker. Read More...
4/162009
Collaboration Pays Off, Part II
The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry.
To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media presented by the company. The result is an exhibit that shares an image and brand values with print ads, collateral, internal communication and spoken messages.
This consistency is vitally important to maintaining your brand image as well as controlling the equity. Being consistent in front of all customer sets (internal, external, multiple channels) means that there is less explaining to do when it comes to values that the company embodies. Read More...
4/102009
Report from the HIMSS show
Our colleague, Jeff Vanden Hoek of Imagecraft Exhibits, was in Chicago this past week at the HIMSS trade show. Jeff reported a few observations to us:
“Just wanted to give you my observations from HIMSS. Seems like the number of large exhibitors was down. However, there were a surprising amount of first-time exhibitors. My feeling is that there were many more smaller exhibits than in the past. There were also a large number of rental exhibits, both small booths and island exhibits. Again, direct-to-surface printing and fabric graphics were a large part of the exhibits I saw.” Read More...
