We should all take the opportunity to get to know a business top to bottom, side to side. There isn’t a job you shouldn’t want to take on.

For example, in order to learn the motorsports marketing business, you should try taking on any job at a national event. If you are a marketing guy, try selling tickets. If you are a finance person, try being an usher. If your expertise is in HR, maybe you should work in concessions to see the depth of the business. Read More...

From a travel professional’s mouth to our ears: Lesley Harris of Travelocity cited a recent study of business executives.

When asked what the best way to meet clients was, 79% of this group said face to face. Read More...

Our colleague, Ann Windham at TSM Exhibits, just started a blog. Her perspective from the builder’s vantage is important as a part of the whole formula.

Take a look at her blog at: http://tradeshowsizzle.blogspot.com/ Read More...

Can you run that in-booth demo without the help of a web connection? It would really be a good idea even in these days of seemless and pretty much trouble-free internet connections n exhibit halls. However, consider these factors:

1. Does the demo have to be real time?
2. Is the package you are demoing too large to reside on a local machine or network?
3. What if the network crashes while you are showing the demo to a hot prospect?
4. You can save a lot of money if you can do without the connection–maybe as much as $1,000. Read More...

Our colleague, Mike Timmesch at Skyline in Minneapolis, had a great article on their website recently. Extracted from his story is this list of key ideas:

1. Know your customers better than anyone else.
2. Market segmentation is essential.
3. Push marketing is broken because the customer is in control.
4. Don’t just measure ROI, keep improving it.
5. Marketing goes beyond the marketing department.
6. Have a marketing career path.
7. Know and live the difference between environmental sustainability and greenwashing.
8. Bridge the sales and marketing divide.
9. Keep your marketing education going after graduation.
10. Market your marketing. Read More...