Our colleague, Ann Windham at TSM Exhibits, just started a blog. Her perspective from the builder’s vantage is important as a part of the whole formula.
Take a look at her blog at: http://tradeshowsizzle.blogspot.com/
In the meantime, consider what she said in today’s post:
1. Think billboard, not bulletin board
2. Three seconds to communicate
3. Think upside down magazine ad: nothing is seen below the “fold”
Good advice and guidance from a colleague.
TTSG
