Recently we here at Zachry Associates came up with a direct mail piece for a specific market: trade show managers. While it is targeted at exhibit managers, this package could be tailored for attendees in advance of a trade show or event or conference.

Read more at http://www.zachryinc.com/creative/2009/11/kaleidoscope-of-services/. Read More...

Our colleague, Jamey Wozniak is the CEO of Joe’s Hitches in Dallas (www.joes-hitchandtrailer.com). Jamey recently returned from the huge automotive trade show, Specialty Equipment Manufacturer’s Association (SEMA) show at the Las Vegas Convention Center. She filed this report for TTSG:

“ This is my third trek to SEMA in Vegas and a show I wouldn’t wanna miss! You’d never know about the economic woes from all the car-crazed enthusiasts from all over the world….the place was rockin! Read More...

Our colleague, Kimberly Williamson of Aviall, was at the recent NBAA show in Orlando. She filed this report for us with her observations of the 2009 edition of the show:

“The National Business Aviation Association’s (NBAA) 62nd Annual Meeting & Convention took place 20-22 October 2009 in Orlando, Florida.  According to Aviation Week, this year’s convention showed signs of the industry’s distress, with attendance dropping to the second lowest level in 15 years and some key exhibitors missing from the convention floor.  Approximately 23,000 attendees were at this year’s show as opposed to 31,000 at last year’s convention.” Read More...

At a recent trade show I saw this great leave behind in a booth.

As a part of customer service, many I&D companies will leave a counter card or leaflet behind in the booth prior to show opening. Usually this card has the lead man or city manager’s cell phone number and/or e-mail address.  But this package from Czarnowski Exhibit Services at the recent NACS show in Las Vegas was special.

Now while I didn’t see the contents of the box, I can imagine it had a combination of things: conta t info, tape, gum, mints, maybe some other quick repair tools.  Possibly a brochure or a list of emergency contacts for printeres, equipment sources and otehr services. Read More...