These five basic points are good guide to having a success show and show program. Reminds me of the 5 tips my doctor gave me for basic health.
- Pick the right shows. Do your homework by walking the show, reading stats from the promoter, talking to other exhibitors and visitors to the show.
- Create an attention-getting display. Make sure your graphics are simple but with a clear message and not complicated. Pay attention to how products are displayed and how traffic flows in the space and the hall.
- Prepare staff. Set realistic goals and objectives for them. Give them training and the messages you want conveyed.
- Qualify prospects. Don’t just collect names and numbers–identify people who can make or influence buying decisions.
- Follow up. Both with leads and by having an internal post-mortem meeting to see what worked and what didn’t.
Numbers 3 and 4 remind of the old axiom “you should be able to do this on a bare piece of concrete…”
Thanks to Jean Holewa and her story that appeared on the Understanding Marketing web site. Read the whole story here: http://tinyurl.com/ylgky5a
TTSG
