Our colleague, Kimberly Williamson of Aviall, just returned from the Dubai Air show in the United Arab Emirates. She brought back these photos of the show.
The stand was crafted by Two Heads, an exhibit provider in The UAE and London. It relies on the backwall graphics and a few display cabinets to tell the story. Like most international shows, it had substantial meeting space and a notable reception area.
Large graphics help tell the Aviall story. With a decisive brand that is used worldwide, the same (or similar) images that are used Stateside. The box icon appears on the wall as well as as a hanging sign.
Catering to the clients and prospects in the meeting space was a big part of the show. As with most international shows, there is an accepted way that meetings are conducted, most of it relationship based.
The Dubai Air Show continues to grow and prosper and, as with most of the world and business, show up as an example of how trade is done.
TTSG
