Bringing the show to the customer is one thing, but bringing the customer to the show is another.

Many companies supplement or replace their trade show programs with internal marketing centers or demo rooms. Recently, I had the opportunity to tour the Hewlett-Packard (formerly EDS) marketing center in Plano, Texas. My host was Susie Tobin. Read More...

Today I am presenting to AAF-Abilene on the 1-2-3 of trade shows. It’s a Q&A session to discuss the value of face-to-face marketing.

TTSG Read More...

As a follow up to my earlier post about shows fleeing cities: here is a list from a recent LinkedIn discussion by trade show professionals on the 5 best and worst cities to work in:

From and exhibitor or exhibit house point of view list the TOP 5 MOST DIFFICULT cities to work in: Read More...

In this morning’s Dallas Morning News, columnist Steve Blow makes a good case for a city coming together to earn and keep trade show and convention business.

With the northern and largest metro areas of the country either pricing or “ruding” themselves out of the business, Dallas gets a big chance this weekend to win over some of this moving business with the annual Professional Convention Management Association event. Read More...

OK, Lee Knight and company in Rochester–what’s with flooding my mailbox with advance literature?

In the past week I have received no less than four Exhibitor Show guides, two in one day yesterday. Now, I really do intend to register and go to this event, but I really only need one book. Read More...

You hear it every day: trade shows and conferences are dying. No one wants to travel, they are expensive to put on, people buy differently.

Really? Read More...

It is interesting how trade shows are still not dead, despite the increased use of social and/or new media. Take the recent NBAA show from last fall in Orlando.

Emily Feliz of Avionics Magazine reported in a recent Editor’s Note that while the show itself, from a traditional perspective, was down, the emergence of a spirit of connectivity prevailed.  As she notes that while space went empty and numbers of attendees and exhibitors had declined from previous years, there was a spirit of connectivity in the hall. Read More...