One of the best ways to get a sense of what is going on in our industry (and that of our clients’) is to walk a show floor.
I will be at the HeliExpo on Sunday, February 21, at the George Brown Convention Center in Houston. The show opens tomorrow and runs through Tuesday. Read More...
A unique way for a company to be top of mind is to choose giveaways and premium items that get used and cause them to be remembered. While many of us rely on the usual branded sticky notes, pens with logos and stress balls in the shape of our products, every once and a while something a bit different surfaces in the premium arena.
OK, so we’re all agreed that social media networking is here to stay and in control of our attention right now.
Does that mean we abandon trade shows? Quite the contrary. Read More...
It’s been said before about the trade show and convention industry: it is a multi-billion-dollar industry that people know about–or understand.
Let’s take our current US President. It seems Mr. Obama doesn’t understand just how influential a few words can be when he says not to blow your money in Vegas.” The last time I was on the show floor at the LVCC the labor was still cursing the Chief Exec for his swipe at banks holding business meetings in Sin City. From what I heard, after Mr O’s comments, the bank (I believe it was Wells Fargo or Citi) took their meeting to San Francisco–and spent more money. Read More...
I have over 20 years experience in marketing, communications and trade shows. I'm the New Business Development Manager for Zachry Associates www.zachyinc.com and a relentless networker. I am available for speaking arrangements.
