A unique way for a company to be top of mind is to choose giveaways and premium items that get used and cause them to be remembered. While many of us rely on the usual branded sticky notes, pens with logos and stress balls in the shape of our products, every once and a while something a bit different surfaces in the premium arena.
While it is not a new idea, labeling your own bottle of wine is something a bit more memorable. The latest offering I’ve seen is from the folks at Synthetic Grass Pros.
There are several varieties in the branded series of wines, from white to red, Sauvignon Blanc to Merlot. The labels are customized to reflect the brand (typeface, color, logo treatment, graphic elements) as well as the ubiquitous web site reference.
But, you have to admit, it works. You are more likely to remember a gift of this magnitude than a notepad, simply because it is perceived to be more valuable and it is more of a personal gift.
It works on several levels and is very memorable.
TTSG
Thanks to Kimberly Van Buren of Synthetic Grass Pros
