Just because it is at the back of your exhibit doesn’t mean it isn’t seen. The back of your booth can and should be used to your advantage.
At the recent HeliExpo in Houston, I ran across these examples.
Aviall took a slightly different approach. Their flat-laminated wall has a mild tone-on-tone look. 
The brand is accentuated with an image of their box icon and an image that use in other media.
Augusta used this simple posted-off repeating mural (one image divided into multiple panels). This looks great against the high-gloss white wall.
Another variation uses laminated surfaces, video and milk-plex windows into the conference area. Functional but elegant. 
But is the message clear?
Whatever you choose to do–lightboxes, video, vinyl–try and avoid a stark white wall. 
These guys make it hard to know even who they are.
Use the space you have wisely and carefully.
TTSG
