3/162010

Trade Shows by the Numbers

After a full day of sessions at the Exhibitor’s Show in Vegas, I kept running into some numbers repeatedly. From Candy Adams’ Show Operations session, I heard these numerals repeating:

30–the percentage discrepancy in audience numbers between audited trade shows and unaudited events. Or the percentage revenue is down in the industry overall.

14–the minimum gauge of electrical cords or the average number of times a venue plan is redrawn by a show organizer before a show opens.

8–the number of square feet of your exhibit you should use as a standard for each hour of I&D time (on the up).

29–the average charge back by an exhibit supplier for a bottle of surface cleaner and roll of paper towels.

There are more, but this list is a start. Anybody ahve others?

TTSG