Today I am presenting to AAF-Abilene on the 1-2-3 of trade shows. It’s a Q&A session to discuss the value of face-to-face marketing.

TTSG Read More...

Consider that the well-planned and executed trade show does these two things:

1. Enhances all of your other marketing efforts
2. Brings your brand to life Read More...

From the AAF speech:

There are three things you want to have as the underpinnings of your show program or approach: Read More...

How do I use premiums to my best advantage at a show? Should I have more than one kind?

This was a question posed to me at the AAF-Abilene regional seminar yesterday. The questioner was concerned that have a bowl of giveaways was just playing to the general “lookie-loos” at a show and a waste of money. While she admited that they needed to have those items for the show crowd, was there a better way and how could it benefit their efforts to be at the show. Read More...