In an earlier post, we discussed how you should choose a potential marketing partner. With the economic climate being what it is currently, you should revisit this process.

Just because the incumbent is the incumbent doesn’t mean you should keep them–or shed them. Ask for regular reviews and to revisit your contract or pricing structure. If they can afford it and you need to make cuts, come to an understanding so you both can survive. You can make it up to each otehr later. Read More...

OK, the old ways do have a place. But do they?

Loyalty and dedication are one thing. Blindness relating to either is quite another. Read More...

Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand.

At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. Read More...