Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill.

At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times. Read More...

The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry.

To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media presented by the company. The result is an exhibit that shares an image and brand values with print ads, collateral, internal communication and spoken messages.

This consistency is vitally important to maintaining your brand image as well as controlling the equity. Being consistent in front of all customer sets (internal, external, multiple channels) means that there is less explaining to do when it comes to values that the company embodies. Read More...

Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand.

At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. Read More...

Here’s an update on the Aviall trade show booth branding exercise.

The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall “box” image and graphic look. Read More...

We all preach brand and consistent image, but here’s an example of carrying a theme through all media to make your image clear to your various audiences.

Aviall is the world’s largest aviation parts supplier. They have a significant presence in trade media and utilize a large slate of trade shows, both international (Australian Air, Paris, Farnborough) and domestic (NBAA) and across verticals (HAI, MRO). So, needless to say, their brand is strong and recognizeable. Read More...

This show is aimed at the aircraft maintenance audience. Held annually each March, this show has reduced in size in recent years because of, I’m told, a split between associations.

The largest players at this show, by exhibit size, are Chevron, Phillips-Conoco, Simple Green, AV Fuel, Dallas Airmotive, PPC, Corridor, Deutz, FMC and TLD. A mixed bag of exhibits, it ranged from the small 10×10s jammed with parts washers to the elegent, simple exhibits with a clearly, cleanly labeled engine on a stand. Read More...