In order to kick off a great show, you need to hold a staff kick off meeting in the booth before the start of the show. My colleague, Doug Fick of Retalix, is one of the best at it.

The meeting usually takes place in the booth a few hours before the opening of the show.  Mandatory, the meeting is a place to set up the expectations to the staff and give the team a complete understanding of what is happening.  The elements are: Read More...

Over the past few weeks I’ve been in several situations that all lend themselves to human interaction. And while they are very divergent activities (a wedding, a fishing trip and a meeting with my management), several themes rang true. These same themes lend themselves to face-to-face marketing and trade shows.

1. Patience.
2. Persistence.
3. Passion.

A wedding is the ultimate event when it comes to planning. There is every detail to attend to on a schedule rivaling a space shuttle launch. And let’s not talk about budget. Everyone involved had to be patient, there was a persistence in making sure we all followed through with our respective roles and the passion with which it was all orchestrated goes without saying. Read More...

The show is about to start, so it’s time to gather the staff for a briefing before the attendees flood onto the show floor. At NACStech, we had a staff of about 12 for the 7 workstations. The meeting was led by the two main sales people for the business unit. We took 15 minutes to brief them on three key topics and take a quick tour of the booth:

1. How to take and record leads.
2. Booth etiquette, rules and expectations.
3. Customers and others to expect in the booth. Read More...