These five basic points are good guide to having a success show and show program. Reminds me of the 5 tips my doctor gave me for basic health.

1. Pick the right shows. Do your homework by walking the show, reading stats from the promoter, talking to other exhibitors and visitors to the show.
2. Create an attention-getting display. Make sure your graphics are simple but with a clear message and not complicated. Pay attention to how products are displayed and how traffic flows in the space and the hall.
3. Prepare staff. Set realistic goals and objectives for them. Give them training and the messages you want conveyed.
4. Qualify prospects. Don’t just collect names and numbers–identify people who can make or influence buying decisions.
5. Follow up. Both with leads and by having an internal post-mortem meeting to see what worked and what didn’t.

Numbers 3 and 4 remind of the old axiom “you should be able to do this on a bare piece of concrete…” Read More...