I know I dwell on this, but let’s talk about leads. Gathering leads is one of the primary reasons we are at shows–we are there to itneract with suspects, prospects and clients and maybe find a few new ones in the process. So, let’s talk about one way to classify leads.

Whether you are collecting business cards or swiping mag-striped attendee badges, you need to pay attention to and classify (separate) your gathered leads. The most straight-forward way I’ve used over the years is to call them as you see them as they are collected. That is, instruct your staff to mark the lead sheets with one of these codes: Read More...