After all of the prep work to get a show (or program) together, it can’t fall apart in execution.

Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra days of on-site support, they’d chose the on-site. While there may be a workaround for the on-line access for most industries, there are few options of not having an on-site, dedicated professional watching out for things at the show, in the booth and for the staff. For example, here is a short list of things that NOT to burden the rest of your staff with: Read More...

It’s up for discussion: how much should you pay (or be charged) to have someone as an on-site supervisor for a trade show?

This might be a specialized situation, but what I’m talking about is those cases where a company or program doesn’t have a dedicated trade show manager or has a show conflict where you need a second pair of arms and legs to make sure things go well on set up, during the show and at the tear down. Read More...