In this morning’s Dallas Morning News, columnist Steve Blow makes a good case for a city coming together to earn and keep trade show and convention business.
With the northern and largest metro areas of the country either pricing or “ruding” themselves out of the business, Dallas gets a big chance this weekend to win over some of this moving business with the annual Professional Convention Management Association event. Read More...
The beat goes on with examples of why trade shows are important and the place to be:
The International Auto Show opens in Detroit today. Read More...
…….but the size of the effort does.
Today’s case in point is the Dallas Business Journal’s outreach to the DFW business community. While this may be a small exhibit, it
A story in today’s Dallas Morning News Business section spells out a few reasons why we chose to market via trade shows.
The story focuses on CES, the Consumer Electronics Show, opening in Las Vegas this week and the 30-plus Dallas-based companies attending. Big or small, these companies see the value in being at a nexus of their business and markets. Read More...
I have over 20 years experience in marketing, communications and trade shows. I'm the New Business Development Manager for Zachry Associates www.zachyinc.com and a relentless networker. I am available for speaking arrangements.
