Recently we here at Zachry Associates came up with a direct mail piece for a specific market: trade show managers. While it is targeted at exhibit managers, this package could be tailored for attendees in advance of a trade show or event or conference.

Read more at http://www.zachryinc.com/creative/2009/11/kaleidoscope-of-services/. Read More...

The best way to evaluate a potential addition to your show schedule is to actually visit the show. Whether you have to buy an airline ticket and plan a trip or park near your local exhibit hall when the show comes to your town, it will payment immense dividends for you to walk teh floor of a show.

To help you judge the show, you will ahve already done your homework on it: Read More...