After a full day of sessions at the Exhibitor’s Show in Vegas, I kept running into some numbers repeatedly. From Candy Adams’ Show Operations session, I heard these numerals repeating:

30–the percentage discrepancy in audience numbers between audited trade shows and unaudited events. Or the percentage revenue is down in the industry overall. Read More...

Recently a client asked her incumbent exhibit house a simple question and got the runaround. I’m still not sure why.

The question she asked was for a set of set up or construction drawings. She is adding a graphic to a backwall of a booth she has in her warehouse and needs the dimensions of the wall for her graphic vendor. Read More...

The booth went up today. The usual stuff happened: the crew showed up on time, the electricians took a too-long lunch, it was a mystery finding all of the graphics. But in the end, it all came together and looked really good. And like the photos and initial designs.

Tip #1: make sure you have all of the photos, drawings, crate lists and guides you can have in advance. It takes you less time when you are prepared. This seems like common sense, but you’d be surprised how many people don’t do this. Read More...