OK, so we’re all agreed that social media networking is here to stay and in control of our attention right now.

Does that mean we abandon trade shows? Quite the contrary. Read More...

It’s been said before about the trade show and convention industry: it is a multi-billion-dollar industry that people know about–or understand.

Let’s take our current US President. It seems Mr. Obama doesn’t understand just how influential a few words can be when he says not to blow your money in Vegas.” The last time I was on the show floor at the LVCC the labor was still cursing the Chief Exec for his swipe at banks holding business meetings in Sin City. From what I heard, after Mr O’s comments, the bank (I believe it was Wells Fargo or Citi) took their meeting to San Francisco–and spent more money. Read More...