Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand.

At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. Read More...

An open letter to exhibit service companies:

I heard a story today from one of your customers. They had a simple request to have some advice (verbal and/or written) given to them. And all you could do was try and manipulate the situation so that you could make a sale. Send your guy to do the installation was what you suggested. Read More...

It happens. The trade show supplier you worked with for so long has changed–maybe they have new owners or a new account executive. Perhaps their pricing policies have changed or they don’t understand your new business strategy. Whatever the reason, you’ve chosen to move on.

As with any relationship, a business divorce doesn’t have to be ugly or bitter. Actually, it can work out quite nicely, if done professionally and clearly. Consider these items when you’ve finally decided to move on: Read More...