After a full day of sessions at the Exhibitor’s Show in Vegas, I kept running into some numbers repeatedly. From Candy Adams’ Show Operations session, I heard these numerals repeating:

30–the percentage discrepancy in audience numbers between audited trade shows and unaudited events. Or the percentage revenue is down in the industry overall. Read More...

At a recent trade show I saw this great leave behind in a booth.

As a part of customer service, many I&D companies will leave a counter card or leaflet behind in the booth prior to show opening. Usually this card has the lead man or city manager’s cell phone number and/or e-mail address.  But this package from Czarnowski Exhibit Services at the recent NACS show in Las Vegas was special.

Now while I didn’t see the contents of the box, I can imagine it had a combination of things: conta t info, tape, gum, mints, maybe some other quick repair tools.  Possibly a brochure or a list of emergency contacts for printeres, equipment sources and otehr services. Read More...

Over the weekend just past, I had the opportunity to visit the King Tut traveling exhibit here in Dallas. It was a great sensory experience and really brought the artifacts and story to life.

Keep that in mind when you design or lay out your trade show exhibit. Read More...

“The Real Deal Expo” is a buying show aimed at putting distributors, retailers, brokers and suppliers together. AWMA (American Wholesale Manufacturer’s Association) hosted this expo and conference annually in rotating cities.

With a show floor comprised of over 180 exhibitors selling candy, tobacco, health and beauty aids, general merchandise, technology and equipment, the main target appears to be convenience operators. Booth sizes range from 10×10 (the largest proportion) to 20×40 with a few 30×30s and 20×20s scattered in the mix. The largest exhibitors include Hershey, Cadbury Adams, Santa Fe Natural Tobacco, Altadis and Commonwealth Brands. Several technology companies are also included in the mix, including our client, Retalix, a provider of point-of-sale products and back office systems. Retalix has a 10×20 exhibit at this show. Read More...