Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill.

At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times. Read More...

Snakes and snails and puppy dog tails….chances are somebody has made them into a foam stress item at one point in the trade show world. In an effort to reach out to trade show and event attendees, many exhibiting companies are resorting to the old squeeze play. OK, so I’ve overdone the analogies. The truth is the world of foam stress balls has grown beyond stress balls. And some of the participants are using the little foam guys in an integrated fashion and to great advantage.

At the recent NACS show I saw a variety of things in this category: foam giraffes, cars, sumo wrestlers, gasoline storage tanks (really), footballs and wrist bands. Anything that you could want in a foam shape, you could have to take home. In fact, one of my colleagues said he’s been collecting these things are several years and has hundreds of them. Read More...

The best way to evaluate a potential addition to your show schedule is to actually visit the show. Whether you have to buy an airline ticket and plan a trip or park near your local exhibit hall when the show comes to your town, it will payment immense dividends for you to walk teh floor of a show.

To help you judge the show, you will ahve already done your homework on it: Read More...