With apologies to Bill Engvall and The Five Man Electrical Band, this entry is all about signs–the hanging variety used at trade shows.

The NACS show was a great example of companies using hanging structures as a part of their dimensional marketing strategy. Many use them as signposts so that visitors looking for them can find their booth from across the hall. Others use them as an extension of the booth itself–whether that be a physical extension of the structure or a graphical look that ties to the booth.

They can also be used to convey a message–verbal or visual. Perhaps it’s the logo of the company, an extension of the booth message or look, or perhaps it’s a symbol from a related or overarching campaign. Any and all of these approaches are justified when it comes to the highest signage in (or above) your space. Read More...