The single biggest challenge I have ever encountered with shows (on whatever scale) is how to collect leads and what to do with them after you’ve collected them. The problem seems to start with the simple act of collecting them. There are three steps:

1. Collecting them.
2. Processing them.
3. Taking action with them. Read More...

I remember when my kids were little I’d remind them to practice their table manners and good behavior at home so that when we were out in public they’d remember them. Good manners make a good and unforgettable impression on strangers, particularly ones you want to do business with.

Read More...

Katharine Chestnut, you came along at the right time of day.

I was tired, in need of sugar or caffeine. Or sleep. And there you were, talking about integrated marketing communications as if you were describing your garden. Cool. You do have a garden, don’t you? Read More...