After a full day of sessions at the Exhibitor’s Show in Vegas, I kept running into some numbers repeatedly. From Candy Adams’ Show Operations session, I heard these numerals repeating:
30–the percentage discrepancy in audience numbers between audited trade shows and unaudited events. Or the percentage revenue is down in the industry overall. Read More...
The Trade Show Guy is on site at Mandalay Bay in Las Vegas for the latest edition of the Exhibitor’s Show.
Networking, education and all things exhibits and events takes place this week. Today starts the formal classes (many started yesterday with some introductory classes) and events. Read More...
It’s been said before about the trade show and convention industry: it is a multi-billion-dollar industry that people know about–or understand.
Let’s take our current US President. It seems Mr. Obama doesn’t understand just how influential a few words can be when he says not to blow your money in Vegas.” The last time I was on the show floor at the LVCC the labor was still cursing the Chief Exec for his swipe at banks holding business meetings in Sin City. From what I heard, after Mr O’s comments, the bank (I believe it was Wells Fargo or Citi) took their meeting to San Francisco–and spent more money. Read More...
You hear it every day: trade shows and conferences are dying. No one wants to travel, they are expensive to put on, people buy differently.
Really? Read More...
Our colleague, Jamey Wozniak is the CEO of Joe’s Hitches in Dallas (www.joes-hitchandtrailer.com). Jamey recently returned from the huge automotive trade show, Specialty Equipment Manufacturer’s Association (SEMA) show at the Las Vegas Convention Center. She filed this report for TTSG:
“ This is my third trek to SEMA in Vegas and a show I wouldn’t wanna miss! You’d never know about the economic woes from all the car-crazed enthusiasts from all over the world….the place was rockin! Read More...
The Nationa
l Association of Convenience Stores (NACS) trade show and conference opens today at the Las Vegas Convention Center. Thousands of visitors are expected over the 3-day show to meet and connect with the hundreds of exhibitors. The show takes up two large halls at the Las Vegas Convention Center and the attendess occupy nearly a dozen hotels. The show alternates cities–last year in Chicago, next year in New Orleans.
We’re here with our client, Retalix, a provider of retail management software (from point-of-sale to supply-chain management) and hardware (their internal unit, StoreNext, supplies hardware and software solutions to smaller chains and standalone grocers and C-stores). Retalix uses this show and the sister show, NACStech in the spring, to reach out to their existing and new C-store clientele.
Retalix uses a custom-built exhibit with a moudlar approach to showcase their solutions. The six-station exhibit also includes a conference area for short meetings. A second, rented space also serves a a meeting space for one day of the show. Read More...
This just in….
The latest news from the 2009 Exhibitor’s Show in Las Vegas as reported by my colleague, Jeff Vanden Hoek of Imagecraft Exhibits, reports that there are some notable trends in the exhibit world of which to take note. Read More...
At the American Wholesale Marketers Association’s (AWMA) Real Deal Expo in Las Vegas, this innovated twist on an attention-getting device was sighted.
The exhibiting company was MeWantCaffeine and this guy wandered the aisles before show hours, tanking up exhibitors and early show walkers with hot coffee.
Really, that is a tank of coffee on his back. The gent was armed with cups and cream and sugar as well and made sure his contacts knew who he was and where to find his booth. Read More...
Seen at the IWCE trade show in Las Vegas: the booth-less booth?
With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. 
Why is it that most shows, large or small, are being held in Las Vegas these days?
I’ll be off to Vegas in a couple of weeks for the AWMA–a wholesaler’s show–at the Las Vegas Hilton. Right after that show the next week is GlobalShop and the Exhibitor’s Show. Earlier this year, Home Builder’s (IBS), Surfaces, National Grocers and the huge CES show all opened and called Vegas home for a few days. Some are there every year, others rotate in annually or every two years, but always seem to make it to Sin City. Read More...
I have over 20 years experience in marketing, communications and trade shows. I'm the New Business Development Manager for Zachry Associates www.zachyinc.com and a relentless networker. I am available for speaking arrangements.
