OK, so we’re all agreed that social media networking is here to stay and in control of our attention right now.

Does that mean we abandon trade shows? Quite the contrary. Read More...

The recent wave of social media tools lend themselves directly to the trade show experience.

The fact is, social networking leads to face-to-face networking. Read More...

What do these three things have in common? They are all about making positive, direct contact with people.

While I am, and probably always will be, the advocate for face-to-face contact (the first two), the third item is growing in both popularity and effectiveness. But I have learned, as with the other two, these methods work best when they are a part of a larger campaign. Read More...