It never fails. The client wants to bring all of the brochures and collateral the company has on its shelves to a show. While the printed word in a 2-D form is a great supplement to an effective trade show, it can also be a distraction or a detriment. Three things come to mind when literature becomes involved with a trade show:

1. Handing literature to a client says “goodbye.”
2. Extra, precious resources (money) is spent on shipping literature.
3. Literature makes a great follow up mailing after the show. Read More...