Our colleague, Mike Timmesch at Skyline in Minneapolis, had a great article on their website recently. Extracted from his story is this list of key ideas:

1. Know your customers better than anyone else.
2. Market segmentation is essential.
3. Push marketing is broken because the customer is in control.
4. Don’t just measure ROI, keep improving it.
5. Marketing goes beyond the marketing department.
6. Have a marketing career path.
7. Know and live the difference between environmental sustainability and greenwashing.
8. Bridge the sales and marketing divide.
9. Keep your marketing education going after graduation.
10. Market your marketing. Read More...