After a long and intense trip supporting a trade show, you many times find you are fried or somewhat brain dead. While the experience was positive, it was intense and takes you from the norm, which isn’t always bad.

However, fatigue does set in and getting back to normal isn’t always easy. Case in point is my friend and colleague Peggy Keene of Korry Electronics. PK is a sometime contributor to this space. She has been on the trade show treadmill these past few weeks and when I asked her for some feedback on NBAA, she reported on her Facebook page: Read More...

Walking the NACS show the other day in Las Vegas, I came across this cool tower. Catch the eye from across the hall and it leads the visitor to your booth.

Now, I’ve gone on about hanging signs and towers before, but this one was unique enough to catch my eye and have me look closer at the rest of the exhibit.

This is also a good example of a rental property that works well. Read More...

The National Association of Convenience Stores (NACS) trade show and conference opens today at the Las Vegas Convention Center. Thousands of visitors are expected over the 3-day show to meet and connect with the hundreds of exhibitors.  The show takes up two large halls at the Las Vegas Convention Center and the attendess occupy nearly a dozen hotels.  The show alternates cities–last year in Chicago, next year in New Orleans.

We’re here with our client, Retalix, a provider of retail management software (from point-of-sale to supply-chain management) and hardware (their internal unit, StoreNext, supplies hardware and software solutions to smaller chains and standalone grocers and C-stores).  Retalix uses this show and the sister show, NACStech in the spring, to reach out to their existing and new C-store clientele.

Retalix uses a custom-built exhibit with a moudlar approach to showcase their solutions.  The six-station exhibit also includes a conference area for short meetings.  A second, rented space also serves a a meeting space for one day of the show. Read More...