Posts Tagged “NRF”

1/142009

Drivers

With the NRF show breaking today in New York City and the IBS show going in this week in Las Vegas, it is time to remember an important part of the in-and-out of a show:

Do you know where and who your driver is? Read More...

January has always been a big month for trade shows. Going back in my career, we had a number of shows that kicked off the year in a variety of industries. Now that I think about it, several industries anchor their years with January shows.

The National Retail Federation (NRF) is always at Jacob Javits convention center in New York City the first few weeks of January. This show started small (before moving to the big hall, it was held in hotel ballrooms and consisted of tabletops and portables) but has grown as retail has grown and changed. A large number of the anchor exhibitors are technology companies (Fujitsu, IBM, NCR, Motorola-Symbol, Oracle) as retail has become dependent on technology to target and find and define an ever-dwindling customer base. Read More...