Crafting a clear and concise position for your company so that trade shows are effective. That was the key to this session. But I’m not sure it flowed as easily as it should have.

There was a bit of disconnect in the flow from setting up the positioning statement to extracting the messages for use in the exhibit, but I’m sure it will come to me as I re-read my notes. However, Marilyn Kroner’s (Kroner Communications, Boulder, CO) did make a great effort in mapping her process. Read More...