The other day I met with some friends who own a small business. And by small, I mean it is the two of them, a contract sales guy and their “1099″ installation crew guys. In the landscaping business, they know they have to maximize what they do with their selling time.

And they take it seriously. Read More...

Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to:

• Discover the basic layout and flow of the show
• Learn the major players
• Experience the event
• Discern how our clients fit into the show

The high-level analysis of the show:

• Over 500 exhibitors
• Halls A thru E of George Brown Convention Center (500,000 square feet)
  
• Major players mixed in with smaller exhibitors throughout the hall
• Exhibits open 19 hours over three days

Things to do going forward with regard to this show (or other shows requiring evaluation):

• Analyze the show before arriving

• Attendees

• Competitors

• Marketplace

• Measure attendee’s opinions

• Understand memorability

• Number of leads and classification

• Time-to-purchase decision

This was a good one-day show example and there will be more to learn from as time progresses. Will attedn teh AS3 show in Dallas with this same client later this month. Read More...