The best way to evaluate a potential addition to your show schedule is to actually visit the show. Whether you have to buy an airline ticket and plan a trip or park near your local exhibit hall when the show comes to your town, it will payment immense dividends for you to walk teh floor of a show.

To help you judge the show, you will ahve already done your homework on it: Read More...

Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories:

1. Space
2. Exhibit, graphics, services and freight
3. Promotion

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