In order to kick off a great show, you need to hold a staff kick off meeting in the booth before the start of the show. My colleague, Doug Fick of Retalix, is one of the best at it.

The meeting usually takes place in the booth a few hours before the opening of the show.  Mandatory, the meeting is a place to set up the expectations to the staff and give the team a complete understanding of what is happening.  The elements are: Read More...

The National Association of Convenience Stores (NACS) trade show and conference opens today at the Las Vegas Convention Center. Thousands of visitors are expected over the 3-day show to meet and connect with the hundreds of exhibitors.  The show takes up two large halls at the Las Vegas Convention Center and the attendess occupy nearly a dozen hotels.  The show alternates cities–last year in Chicago, next year in New Orleans.

We’re here with our client, Retalix, a provider of retail management software (from point-of-sale to supply-chain management) and hardware (their internal unit, StoreNext, supplies hardware and software solutions to smaller chains and standalone grocers and C-stores).  Retalix uses this show and the sister show, NACStech in the spring, to reach out to their existing and new C-store clientele.

Retalix uses a custom-built exhibit with a moudlar approach to showcase their solutions.  The six-station exhibit also includes a conference area for short meetings.  A second, rented space also serves a a meeting space for one day of the show. Read More...

When it comes time to let your competing suppliers of a contract award, here is one request:

Call them. If you can’t call them, send a polite e-mail. But, above all, don’t just not contact them at all and make them hear about the “loss” from a third party. That’s like hearing about a break up from someone other than the person breaking up with you. Read More...

At the recent NACStech show, my first task was laying cables for the in-booth network. While at first, this seems like an easy task, it can be complicated.

Trust me.

While I could just as easily had the cables lay down next to electrical cables, the CAT 5’s were needed in specific places. Several rules are to be applied in this process:

• Have a clear map of where cables are to go.
• Label each cable on each end (1A, 2B, et al).
• Run redundant cables in case of failure.
• Tape the cable flat to the floor so that are flat under the pad.
• Lay the pad directly over the cables. Notch if they are too bulky.
• Be sure and pull all cables through the pad and carpet as it is cut.
• Be sure and pass all cable ends through cabinet access holes.

If you do all of this beforehand, you are less likely to have to “fish” a cable after the carpet is laid or have a cable fail during the show. Read More...

The word from NACS (the National Association of Convenience Stores) is that their event in Texas will proceed.

After contacting show management on behalf of our client, Retalix, I learned that NACStech, set for May 18 to 21 at the Gaylord Texan Resort in Grapevine, Texas, will happen. Read More...

They can be a troublesome thing, but they add so much to an exhibit: lights.

An exhibit actually looks drab without a wash of lights. But this short entry is about something we all need to have: basic repair skills. Read More...

The last day of set up is always a day of punch lists and tending to do the last-minute details. Before you can leave the booth that one last time before the show opens, did you:

• Put out the pen holders and other office supplies?
• Label the last crates as “Empty”?
• Cut the poly off the carpet?
• Put out the wastebaskets?
• Distribute keys?
• Lock up?
• Secure the last badges for the latecomers?
• Give the booth one last heavy wipedown?

There’s more, but that comes with making lists with some thought. Read More...

Laying carpet and pad may seem like a simple thing, but executed accurately, it can save you time and money, make your staff comfortable and improve the appearance of your booth immensely.

At this show we did several things:

1. Notched the pad for the cables so that the carpet on top laid flat
2. Measured from one lead corner
3. Covered our finished work with visqueen

The guys started by taping off the lines of the 20×30 space with double-stick tape. This defines the edges of the booth and will eventually hold the carpet in place.

Next, the pad is rolled out. Usually, the pad is rolled in the opposite direction that the carpet is rolled. Since we have 4 rolls of 5 x 30-foot pad, we choose to roll the length of the booth to minimize seems. Once the pad is down, we notch it to accommodate the large electrical cords that will beneath the booth. Here in Chicago, the electrical power and internet/phone come from floor boxes, two of which are within the perimeter of the space. The large flat supply cords and round extensions are cut around and taped to the floor. The pad is taped together, but not to the floor, except in a few key places with gaff/duct tape to keep the edges from sliding. Read More...

I admit it, I’m a convert. I always thought you had to own a custom booth to be a big player. But with the pressures of financial performance a daily reality, having a quality image on the show floor has to be rethought. Enter the rental custom booth.

There are three reasons I like this concept:
1. I can just pack my stuff and walk away at the end of the show.
2. The pricing is predictable in that I&D, drayage, and rentals (structure, carpet, pad, funishings, cleaning) are combined in a single contract (that is, if you use the general contractor as I did at this most recent show).
3. It can be repeated and works well for programs of four shows or fewer.

While it ain’t the latest in design, for a tech company or a company with a conflict or reduced budget, this can work very well. While it is a compromise in some areas, it is workable and delivers the messages that are critical for the client: those related to product and about how serious they are about cost containment. Read More...

I’m at the National Association of Convenience Stores Technical Show (otherwise known as NACStech) this week. The show runs Tuesday afternoon and Wednesday morning at the Gaylord Texan Resort and Convention Center in Grapevine, Texas.

The show participation is down this year (about 100 exhibitors as compared to 125 last year in Nashville) according to the organizer. The show floor is about the same size, but the bigger players (Gilbarco, Pinnacle) have downsized to 20×20s. Read More...