It is always a good thing to show up early to the show floor. You can see if your frieght has arrived, among other things, but basically get the “lay of the land.”

Once you get past the usually who-ha of wrist bands and where things are, you get to the booth space to see what awaits you. For example, when I arrived at the space at NACStech at the Gaylord in Grapevine, Texas, I was greeted with a few surprises. Not what I wanted, but not insurmountable. Read More...

Here’s an additional note on choosing space: today the organizer called us in to choose our space for next year’s show. Our time to meet the sales person was set on our seniority in the show (a combination of how many years we had consecutively exhibited at the show, sizes we had purchased, position on the board, how much advertising space we had purchased in the association magazines). At the meeting, we were shown a floor plan with the spaces that already been sold in front of us marked out. We reviewed the plan and chose a space that maximized our place on the floor, took into consideration where we were in relation to competitors and partners and the size we could afford. We’ll get an invoice and pay 50% within 90 days.

This is a civilized way of choosing space. Some organizers put all of the exhibitors in the same room at the same time and call you in order, ala the NBA Draft. You wait your turn and watch as the prime spaces are picked off by the highest seniority exhibitors. Read More...

“The Real Deal Expo” is a buying show aimed at putting distributors, retailers, brokers and suppliers together. AWMA (American Wholesale Manufacturer’s Association) hosted this expo and conference annually in rotating cities.

With a show floor comprised of over 180 exhibitors selling candy, tobacco, health and beauty aids, general merchandise, technology and equipment, the main target appears to be convenience operators. Booth sizes range from 10×10 (the largest proportion) to 20×40 with a few 30×30s and 20×20s scattered in the mix. The largest exhibitors include Hershey, Cadbury Adams, Santa Fe Natural Tobacco, Altadis and Commonwealth Brands. Several technology companies are also included in the mix, including our client, Retalix, a provider of point-of-sale products and back office systems. Retalix has a 10×20 exhibit at this show. Read More...